eCommerce: The future of Retail

With global health crisis of Covid-19 pandemic causing the sudden influx of eCommerce sales, retail businesses of all sizes are now scrambling to catch up to one another, going all out with stellar website designs and digital marketing strategies to drive their online sales to the roof. And while the majority drag their feet against the change of tide, e-Commerce is here to stay, and it’s growing to be an indispensable part of future businesses.

With eCommerce sales in Qatar growing exponentially owing to the growing risk of corona pandemic, competition for customers in online retail is expected to increase significantly. Retails with the best user and brand experiences will be strongly positioned to beat out their competitors. As commerce goes online, there will be three main ways that companies can distinguish themselves: price, customer service and interactive experience. As competition online increases, players in the marketplace will respond by attempting to compete on price but this will result in a race to the bottom. Other companies will also focus on providing the premium segment of the market by providing superior customer service across both online and offline platforms. Lastly, some companies will focus on providing customers an engaging interactive experience for their eCommerce platforms. eCommerce companies should focus on all these because it creates returning customers, and helps your retail store stand out from the crowd and attract new customers.

Here are some simple ways for you to enhance your retail business’s eCommerce store and drive online sales:

Create the Best possible Design for user experience

The key to developing a successful eCommerce web/app platform that brings sales is focusing on creating an engaging user experience. The user interface design you provide your customers decide whether your customer stay on your eCommerce website/application or leave the minute they enter. Easy navigation between products, good carting system and search options are some of the best things you need to focus on to make sure your customers or potential customers stay on your eCommerce platform.

Make everything available faster

Online customers will have the least amount of patience. Although you may want your customers to stay as long as possible on your eCommerce and purchase more, your customers might not stay if it takes so long to order one item. Always consider faster checkout options, easy browsing between products and faster transaction facilities.

Offer good rewards

There are tons of eCommerce platforms in Qatar already, with interactive website, and beautiful mobile applications both in Android play store and iOS app that sells the same stuff as yours. One way for you to stand out among these competitors is the traditional way – offer good discounts and rewards. You can offer your first customers a cashback or free stuffs, create occasional discount sales, or provide gift cards and loyalty cards.

Market the business through all channels

It’s important to market your eCommerce platform through all channels. Be it through media ads, social media marketing or traditional ways of markteing, it is very important that your eCommerce platform reach audience. You can also make use of paid media by using pay-per-click (PPC) platforms to get users that aren’t part of your existing network to visit your eCommerce. One type of PPC ad is the use of Facebook ads that show during mobile games. This is a great way to find new customers that you might not usually interact with via your digital marketing efforts. Lastly, if the promotion is great, consider doing influencer marketing by targeting segments.

Bottom Line: eCommerce business is booming. And it is here to stay. Your retail business may grow or fail depending upon your approach to eCommerce. Adopting best approaches towards eCommerce is not an option in the current scenario, but has became a necessity.

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