It’s important to market your eCommerce platform through all channels. Be it through media ads, social media marketing or traditional ways of markteing, it is very important that your eCommerce platform reach audience. You can also make use of paid media by using pay-per-click (PPC) platforms to get users that aren’t part of your existing network to visit your eCommerce. One type of PPC ad is the use of Facebook ads that show during mobile games. This is a great way to find new customers that you might not usually interact with via your digital marketing efforts. Lastly, if the promotion is great, consider doing influencer marketing by targeting segments.